Shopify Performance Optimization: How to Make Your Store Load Faster

Performance is crucial for any e-commerce store. A slow store means lower conversion, worse SEO ranking, and frustrated customers. In this guide, we walk through how to optimize your Shopify store's performance.

Why is performance important?

Conversion: Each second of delay can reduce conversion by up to 7%

SEO: Google uses Core Web Vitals as a ranking factor

Customer experience: Faster sites provide better user experience

Mobile: Mobile users are even more sensitive to slow sites

Important Performance Metrics

Core Web Vitals:

• LCP (Largest Contentful Paint): Should be under 2.5 seconds
• FID (First Input Delay): Should be under 100 milliseconds
• CLS (Cumulative Layout Shift): Should be under 0.1

How to Optimize Your Shopify Store

1. Image Optimization:

• Use WebP format where possible
• Compress images before upload
• Use lazy loading for below-fold images
• Use responsive images with srcset

2. App Optimization:

• Remove unnecessary apps
• Avoid apps that load on all pages if they're only used on a few
• Test performance before and after app installation

3. Theme Optimization:

• Choose a performance-optimized theme
• Remove unnecessary JavaScript
• Minify CSS and JavaScript
• Use theme's native functionality instead of custom code where possible

4. CDN and Caching:

• Shopify uses CDN automatically, but make sure it's enabled
• Use browser caching effectively
• Consider an additional CDN solution for static assets

Get Help with Performance Optimization

Performance optimization can be complex, and it often requires expertise to identify and solve performance problems. We have experience with Shopify performance optimization and can help you improve your store's speed.

Fill out the form below, and we'll contact you with information on how we can help optimize your Shopify store's performance.